From console mounts to game rod systems and freestanding home storage,
We also offer a selection of fishing rods, tackle, and accessories — all
Who We Are
Born from a
At GR8NZLIFE, our roots run deep along the Hibiscus Coast in North Auckland — a place that captures the best of New Zealand living. Surrounded by beaches, dolphins, and endless fishing spots, we swapped our corporate lives for one that better fits the rhythm of the sea.
We’re lifelong boaties and fishers who wanted gear that could handle the real conditions out on the water. That’s why we created Ultimate Rod Racks — built locally, tested personally, and designed to last.
What We Do
Modular, removable rod storage systems
Ultimate Rod Racks are high-quality, removable rod and reel holders for boats — designed and manufactured right here in New Zealand. Engineered to protect your gear during transport on land or at sea, our racks are fully modular and customisable to suit different boat makes, pocket shapes, and fishing needs.
Why Choose Us
Locally made. Built to last.
We prioritise quality over compromise, partnering with trusted suppliers and building products that are made to perform in tough fishing conditions. No gimmicks — just well-made gear that works.
- Proudly NZ-owned and operated
- Designed by fishers, for fishers
- Removable, universal-fit systems
- Built to handle rugged use — from ramp to reef
- Personal service and advice from people who know the water
Ultimate Rod Racks Collection
