Not all rod racks are engineered the same. Discover why Ultimate Rod Racks use premium BoatDek™ EVA and boat-specific GunnelCore™ backframes to deliver a secure fit, protect your boat, and create an installation that feels...

Protect and organise your fishing gear with the BigFoot™ Home Storage Range from Ultimate Rod Racks NZ. Our freestanding fishing rod racks are designed and made in New Zealand to safely store everything from everyday...

What looked like a simple fitment quickly became another engineering lesson. Discover how Frewza® boats inspired the development of our deepest Hybrid™ Back Frame and reinforced the philosophy behind GunnelCore™ Technology.

Surtees® already offers a practical factory rod rack, but many owners want more than simple rod storage. Discover how Ultimate Rod Racks provides a complete rod protection and management system built around GunnelCore™ Technology.

Ultimate Rod Racks is more than a collection of rod racks. Discover how GunnelCore™ Technology, the Core, Game and Home Series, and Shop by Boat™ work together to create a complete rod management system engineered...

Senator® boats played an important role in the evolution of Ultimate Rod Racks. Discover how the limitations of a universal mounting system led to the development of the Silverback Low Rider™, creating a secure, removable...

Extreme® boats are renowned for their clean layouts and practical fishing cockpits. Discover how the Silverback Low Rider™ and GunnelCore™ System were engineered to complement these designs, providing secure, removable rod storage without drilling while...

Choosing the right rod rack starts with your boat. Shop by Boat™ explains how GunnelCore™ Technology helps Ultimate Rod Racks engineer premium aftermarket rod storage solutions around the unique gunnel pocket geometry of New Zealand's...

Discover how Ultimate Rod Racks engineered purpose-built aftermarket rod rack systems for Senator® boats. Learn how GunnelCore™ Technology, the SLR™ (Silverback Low Rider) Back Frame and Hybrid™ Back Frame are designed around the unique gunnel...