Not sure which back frame you need?
Send us a photo of your boat pocket — we’ll help you find the best match.
Welcome! We’re here to make your time on the water easier, safer, and more enjoyable. From our signature rod racks, designed to keep your gear secure and organised on the boat, to a curated range of rods, reels, lures, and jigs, everything we offer is built with anglers in mind.
Whether you’re chasing snapper inshore or heading out wide for bigger game, our gear is engineered to perform — so you can focus on fishing.
Shop by boat
Use the shop by boat to find your Rack, This takes the guesswork out and you can be sure it will fit your boat . Add your model in the cart at checkout but just choose the number of rods and colour under shop your boat and proceed to purchase.
How to Pick the Right Rod Rack
Step 1: Choose Your Rack Size
How many rods do you want to store?
- 3 - 5
- 7
- 10
Step 2: Select Your Backframe
This is the part that secures the rack to your boat.
- SLR (Standard Low Rider): For pockets under 25mm
- Hybrid: For pockets over 25mm. Available in 34mm, 44mm, or 60mm
Step 3: Choose Your Colour
Match your boat or make it pop — available in:
- Black
- White
- Silver
Step 4 (Optional): Add an Angled Bracket
If your boat’s pocket is angled, add an angled bracket for a perfect fit.
Our modular rod rack systems
Explore our standard and specialty setups, or get in touch for a custom solution.
Rods & Reels
Lures & Jigs Collection
We love customer reviews!
Our Story
Born on the water,
Ultimate Rod Racks began with a simple mission: create smarter, removable storage for fishing gear — without compromising quality or fit. Designed and made right here in New Zealand, our modular systems are built to adapt to you, your boat, and your adventures.
- Proudly New Zealand owned and operated
- Designed by boaties, for boaties
- Universal fit — no drilling, no damage
- Modular systems that grow with your gear
- Rugged durability for land and water transport
- Trusted by recreational and commercial fishers alike
Shop the Look
5 Rod Rack XL
Battle H9 Micro Bait Rod 40T
"Juicy Tiger Eye" Tai Kabura
Frequently Asked Questions
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We’ve gone beyond the big-name brands to source premium blanks at the best possible prices. Our focus is on quality over label — especially in the slow pitch range — so you’re getting top performance without paying for flashy branding.
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We stock the jigs and lures we personally use when slow pitch fishing in the Hauraki Gulf. If you have a favourite jig that works well for you, let us know — we’re always expanding the range based on what real fishers need. Subscribe to our mailing list to get 20% off all jigs and gear!
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Our system is fully removable — designed to suit how you fish. Whether you're carrying rods to the ramp, heading offshore, or securing game rods for the journey, the frame rests snugly on your boat’s parcel tray. No drilling required.
We include a fitting kit to help customise the fit to your boat. Just make sure it's secure before heading out. [View our fitting instructions here]. -
Yes — our rod lock fittings are CNC machined to match the exact curve and holes of our rack systems. Simply remove the existing bottom fitting (clip-fit or sikaflex), and install the rod lock as shown in the install guide.
Note: Ensure there’s enough space between the rack bottom and your boat floor to install the locks properly. -
Some boats — especially newer models — have a 20–30mm lip or angled pocket that can make racks sit off-centre. To solve this, we’ve designed a Stability Bracket that adapts the frame to your lower tray, giving a straight, stable fit.
This bracket is available for all 2022+ models. [See bracket details here -
That’s the most important question — and the answer is: probably!
Our modular systems are designed to fit most boat brands and layouts
Pick up Info
Pick up location & hours
3/25 Beach Road , Manly
Pickups are by appointment only. If you’d like to collect your order, please call Rhys on 021 631 655 to arrange a time that suits.
Mon - Fri: 9.00 am - 5.00 pm
Sat & Sun: By appointment
