Juicy Lures & Jigs – Tested, Proven, Fish-Catching Gear

Take your fishing to the next level with our constantly evolving range of lures and jigs. Fresh designs, seasonal updates, and proven performance—handpicked to give you the edge on the water.

Why Choose Juicy Lures & Jigs

• Fresh & Evolving – We update the range often to match seasons and trends.

• Globally Sourced – Direct from top factories and manufacturers worldwide.

• Kiwi Tested – Every product is tested in NZ waters before making the cut.

• Proven Performance – Only gear that hooks and lands fish gets added.

• Affordable Quality – Superior lures and jigs at prices that won’t break the bank.

How We Select Our Gear

1. Sourcing: Samples sourced direct from trusted factories.

2. Testing: Rigorous trials in real Kiwi conditions.

3. Approval: Only the best-performing products join the Juicy collection.

Get In On the Action

Browse our current range below, order a few to try, and put them to the test on your next trip.

📸 Don’t forget to share your catches with us—we love seeing Juicy gear in action!

🔥 The Juicy Lures & Jigs Collection – tested by Kiwi anglers, trusted to catch fish.